Register

Search

and / or

Advanced Search

More information about the Marketing Discipline

The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.

Marketing degree programs combine the mathematical and statistical courses with the organizational focus of a business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.

  • PhD in Marketing

    The PhD specialisation in Marketing is an international programme designed to train students to become successful marketing researchers at leading research institutions around the world. Students are trained by a world class faculty conducing cutting-edge research.

    Detailed Description ›

  • PhD in Paris Ph.D. Programme

    The Ph.D. programme of ESCP Europe at the Paris campus aims at preparing researching professors for high-level management academic institutions. The main goal of the Ph.D. program is to help its students acquire the fundamental skills of a teacher-researcher. Through these teachings, students work towards their thesis, a research project of great importance and of the utmost quality.

    Detailed Description › Request information ›

  • PhD in Doctoral Programme in Digital Media

    This is a joint program between the University of Porto and The New University of Lisbon. with the support of the University of Texas at Austin, aiming at specialized training in digital media.

    Detailed Description › Request information ›

  • PhD in Marketing and Strategy

    Cardiff University

    The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

    Detailed Description ›

  • PhD in Marketing

    Newcastle University

    Specific areas of research expertise include: Consumer behaviour; Retail marketing; International marketing; Marketing communications: Marketing in the creative industries: Internet and direct marketing: Marketing strategy.

    Detailed Description ›

  • PhD in Marketing PhD/MPhil/MSc (Research)

    University of Birmingham

    As a PhD student, you will begin working on your research project right at the start of the first year. With the support of your research supervisor, you will also go through a training analysis to identify any needs that you may have. For part-time students modules are flexible and can be studied in blocks, part time or at weekends to fit your commitments

    Detailed Description ›

  • PhD in Marketing

    Graduate School of Economic and Social Sciences, University of Mannheim

    The Center for Doctoral Studies in Business (CDSB) offers five fields of specialization: Accounting & Taxation, Finance, Management, Marketing, and Operations & Information Systems. The programs start in September.

    Detailed Description ›

  • PhD in Economics and Management

    Czech University of Life Sciences Prague

    The accredited specialisations in the doctoral (PhD.) study programmes are: * Sector and enterprise economics * Management * Regional and social development * Information management * Systems engineering

    Detailed Description ›

  • PhD in Business Administration

    Ozyegin University

    OzU PhD in Business is a small and flexible program where as a candidate, you have the opportunity to get exposed to different disciplines and carry out your studies in close interaction with faculty members.The three areas of concentration, Finance, Marketing, and Operations that our program focuses on are traditional functional areas of business. They interact and overlap in various ways both practically and academically. In addition to mastering vertically in one area, you can also work in an interdisciplinary manner across areas or trans-disciplinary concentrating on themes such as sustainable business systems.

    Detailed Description ›

  • PhD in Marketing

    Hanken School of Economics

    Hanken offers advanced research-based doctoral education to students aiming for a career requiring analytical thinking and research skills, be it in academia, the corporate world or the public sector.

    Detailed Description ›

  • PhD in PhD in Strategy, Programme and Project Management

    Skema Business School - Sophie Antipolis Campus

    The primary goal of the programme is to provide solid foundations and competencies for participants’ future in general management. The programme relies on SKEMA’s strong commitment in international organisations, professional bodies and research in project, programme and portfolio management.

    Detailed Description ›

  • PhD in Business Studies

    University of Vaasa

    The Doctoral Programme in Business Studies educates national and international level experts and researchers in business studies.

    Detailed Description ›
PhDportal.eu - Finds the PhDs for you!
 

Portals

Overseas

Institutes Overseas

anywhere