Marketing – (Ph.D.)

Contents

The department seeks students interested in all areas of marketing, including marketing management/strategy, consumer behavior, marketing channels/purchasing, international marketing, and marketing research.

Distinguishing Features of the Specialisation

• Only highly qualified candidates are accepted into the programme.
• The candidates join a selective group of PhD students from world class institutions across the globe.
• The students work closely with the research faculty and are involved in ongoing research in the department.
• PhD seminars are taught by experts in the respective areas of research.
• The Center for Advanced Research in Retailing, the Norwegian Customer Satisfaction Barometer as well as an experimental lab all provides unique opportunities for conducing empirical research.
• Each year one student is selected to attend the prestigious AMA Sheth Foundation Doctoral Consortium which brings together the up-and-coming marketing doctoral students with the world´s most distinguished marketing faculty.
• All PhD students receive financial support while in the programme.

Accreditation

EQUIS

BI has had EQUIS accreditation since 1999 and was among the first to obtain this status. Accreditation is given for a maximum period of five years and re-accreditation was bestowed upon BI in 2004/05 and then again in 2010. The requirements that have to be met are raised each time and it is no “walk over” to be reaccredited based on former merits.

AACSB

BI was given membership in AACSB in 2008 and is well underway in its preparations for AACSB accreditation. The process differs from EQUIS in that the school must document that it meets the quality standard before it can enter the final stage of the process. This opens up for a fairly lengthy process that may last up to seven years. BI´s goal is to complete the process in 2013/14.

AMBA

AMBA accredits the institutions portfolio of MBA/DBA programmes (full time/part time). BI has undertaken to restructure and further develop its executive MBA programmes. In line with this development BI considers to enter an application for AMBA accreditation.

RANKING

Ranking differs from accreditation in that the institution is measured against the other participant schools based on a sett of criteria. These criteria are related to characteristics of the alumni, the programme and the institution. BI participates in two of the most renowned rankings for business education, the Financial Times Ranking and the Eduniversals Top Business Schools Worldwide.

Financial Times Ranking

The Financial Times ranking consists of five partial rankings, addressing specific programmes (customised programmes, master of science programmes, executive MBAs etc.), and a final school ranking. The most influential criteria pertain to alumni salary levels and carreer development, two factors that BI at best can influence indirectly. During the last two years, BI has been placed among the 60-65 best schools world wide, a result that we are moderately satisfied with. However, it is BI´s long term goal to climb in these rankings.

Eduniversal Top Business School Worldwide

Eduniversal allows a thousand participants annually. The ranking is based on the individual participants standing among the others. During the two recent years BI has been placed among the top twenty schools in Europe, along with such well renowned schools as London Business School, INSEAD and HEC School of Management.

Funding details

There are four different ways of funding your PhD at BI.

1. Open scholarship (funded by BI)

These scholarships are announced once a year, usually in the time from January to April. The scholarships are open which means that your PhD will not be linked to a specific project but must fit it under one of the six specialisations offered by BI. A member of the academic faculty must share you research interests to be able to supervise you. A supervisor will be appointed for you if you are admitted to the programme.

PhD candidates will have their daily workplace and shared office at BI Norwegian Business School in Oslo, Norway.

2. Scholarship linked to a research project

These scholarships are announced from time to time. Your PhD research and dissertation will have to be closely linked to the research project. You are usually not required to find a supervisor before applying. You are encouraged to contact the faculty involved in the project if you are interested in applying. Each project will belong to one of the six specialisations at BI. In some cases the project can be linked to more than one specialisation.

PhD candidates will have their place of work at BI Norwegian Business School in Oslo, Norway.

3. Externally funded PhD

Should you already have obtained funding as a PhD candidate you may apply at any time, using this application form. Please note that your research project must fit in with one of BI's six specialisations. You are advised to contact a potential supervisor and department prior to applying. This person must also have the capacity and be willing to supervise you. Please contact the associate dean for the specialisation you're interested in, in order to find a supervisor within your field of research. Please note that the doctoral administration will not be able to help you find a supervisor.

PhD candidates will have their place of work at BI Norwegian Business School in Oslo, Norway.

Kindly note the requirement to send proof of funding along with the application to the programme. See the PhD Regulations for further information.

4. Industrial PhD

An industrial PhD is a doctoral degree that is carried out in cooperation between BI and business and industry. If you are considering this kind of PhD and have funding and confirmation from your employer please contact Dóra Sigurdardóttir for further information. Industrial PhD has the same requirements for educational background for admission and is also considered a full time programme. BI and the employer enter into an agreement regarding time spent at BI and time spent at the employer in addition to financial issues.

Please note that if you do not follow the application guidelines given in each announcement your application will not be valid and will not be assessed.

Faculty

The marketing department consists of 32 faculty members, including seven professors, fourteen associate professor and twelve adjunct professors.

Based on number of publications in top-tier academic journals, the American Marketing Association recently ranked the department among the 10 best in Europe. The department has won several prestigious research awards, including the MSI H. Paul Root Award, the IMR International Marketing Award and the Louis W. Stern Award.
The marketing department has two research centers:
Centre for Advanced Research in Retailing
The Centre for Advanced Research in Retailing (CARR) consists of a team of researchers that seek to develop new theories and methods to explain developments in the retailing industry. The center is also a key source of knowledge for the bachelor programme in Retail Management.
Norwegian Customer Satisfaction Barometer
The Norwegian Customer Satisfaction Barometer (NCSB) is an index that measures the satisfaction and loyally of business customers and consumers across the Norwegian economy. It serves as an economic yardstick for companies, consumers and government agencies. The NCSM also represents an important source of data for the marketing faculty.

Editorial Review Board Members
BI Norwegian Business School’s marketing faculty is recognized by their peers and hold numerous review board positions at influential journals, such as

• The Journal of Marketing (JM)
• The International Journal of Research in Marketing (JRM)
• The Journal of Service Research (JSR)
• The Journal of Business Research (JBR)
• The Journal of International Marketing (JIM)
• The European Journal of Marketing (EJM)
• The International Journal of Service Industry Management (IJSIM)
• The Decision Sciences Journal (DS)
• The Journal of Business-to-Business Marketing (JBBM)