The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
Are you prepared to influence and advance the future of business practice? Walden Universitys ACBSP-accredited Doctor of Business Administration (D.B.A.) program examines some of the challenges and prospects that currently exist in the dynamic world of business, such as globalization, ethics, and stakeholder relationships. Explore new strategies in business leadership and advanced decision making while gaining an in-depth understanding of both theory and applied research within the business sphere.
The Center for Doctoral Studies in Business (CDSB) offers five fields of specialization: Accounting & Taxation, Finance, Management, Marketing, and Operations & Information Systems. The programs start in September.
The Management Ph.D. is a very rigorous, comprehensive and flexible program. It comprised of six different specialization fields, threfore is ideal to those who wish to to obtain a major training in Management and a more focused approach on another scientific field of their choice: Accounting, Human Resources and Organizational Behavior, Marketing, Operations Management, Logistics and Supply Chain Management, Quantitative Methods applied to Management, Strategy and Entrepreneurship.
Students admitted to the University to study for a Doctorate are normally registered at PhD level. At the end of Year 1, subject to the satisfactory completion of the annual review, a student's PhD status will be confirmed
The Ph.D. programme of ESCP Europe at the Paris campus aims at preparing researching professors for high-level management academic institutions.
The main aim of the doctorate is to produce doctors for high quality and advanced research. To this end, the general aims of the course are the following: To strengthen students' initiative in developing research projects with a methodology and scientific principles appropriate to their field of research.
The Hanken PhD Programme offers advanced research-based doctoral education to students aiming for a career requiring analytical thinking and research skills, be it in academia, the corporate world or the public sector.
We have international expertise in the following areas: accounting and finance, operational research, international business strategy, tourism management, organisational behaviour, human resource management and industrial relations, and food marketing and supply chain management.
OzU PhD in Business is a small and flexible program where as a candidate, you have the opportunity to get exposed to different disciplines and carry out your studies in close interaction with faculty members.The three areas of concentration, Finance, Marketing, and Operations that our program focuses on are traditional functional areas of business. They interact and overlap in various ways both practically and academically. In addition to mastering vertically in one area, you can also work in an interdisciplinary manner across areas or trans-disciplinary concentrating on themes such as sustainable business systems.
Durham Business School is the ideal place to gain your qualification. Our expertise, innovative approach and academic rigour ensure our place as a world-class business school and our relevance for both today and tomorrow's business world.
Public relations ( communication management and strategic communication also denominated) is among the fastest growing professions in the world. Doctoral studies in public relations are intended for exceptional students who aspire to university level teaching and research positions, or top posts in the field itself. Public relations studies at the faculty of Social Sciences in Ljubljana are intertwined with international networks of this young discipline, in the development of which it collaborates actively.
The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.